Eran Elfassy’s MACKAGE brand has steadily become a pioneer within the outerwear industry – harnessing unique takes on down coats and jackets with a sustainable focus and stylish performance protection. For Fall/Winter 2022, the label has introduced hip-hop icon Lil’ Kim as the new face of its collection and campaign.

In the freshly released campaign imagery, Lil’ Kim is seen rocking a brown-and-white zip-up MACKAGE “M” logo bodysuit with platform boots, a cropped patent leather hooded puffer coat and slickly coiffed blonde hair.

By way of the bodysuit that the Grammy award-winning rapper is wearing, the brand seeks to bolster a ready-to-wear offering that will pair well with its wide range of men’s and women’s parkas, snow gear, seasonal coats, jackets and accessories. In addition to revealing its inaugural “Monogram” collection, as seen on Lil’ Kim.

Speaking about the announcement and her affiliation with the brand, Lil’ Kim says: “I already had a genuine relationship with MACKAGE. I love their incredible leathers and puffers. When the team reached out to me to collaborate on launching their first monogram, it just felt true to me.”

“They knew and understood the history of my style and most iconic looks, and built campaign looks around that. It feels right, you know. It’s the real deal, and so am I,” she adds.

Further details on the new MACKAGE “Monogram” collection can be found on the brand’s website.

In other fashion news, Louis Vuitton took fashion to the max with oversized detail proportions for SS23.

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